Your Business Is a Drop in the Ocean – How To Be The One Standing Out
You do not have to know this when it comes to business, to be aware of the fact that there are many companies there. Whatever it is you need, there are probably hundreds of businesses out there who can provide it for you. So how is it that you can only name one or two providers of a given service or product? Is it because the human brain can’t remember that many names? Or is it because the branding and marketing of those particular businesses have dominated the rest? How to be the one that stands out?
(Hint: it’s the second one. Your brain probably could remember all the names.)
To the average consumer, all the other brands out there seem to be yelling over one another, creating an incoherent cacophony against which it’s nigh-on impossible to pick out individual voices. You need to make sure your brand’s voice is heard loud and clear over the rest.
What do the consumers think?
Have you ever been amongst a noisy crowd, with voices clashing against each other, but managed to hear someone calling out your name with alarming clarity? It seems strange, but it’s actually pretty basic psychology. Unless your message is unique or speaks to someone’s concerns very precisely, then it’s difficult for that message to stand out.
Take some time to research what consumers think about your competitors. This will show you gaps to which you can start paying attention. You should consider sending out consumer surveys or simply spend some time on social media, tracking what people are saying about given companies using the search functions. Speaking of which…
Social media hurdles
Social media is where many businesses start to stand out. Especially, because it’s so widely used and allows for easy access and delivery of branding content. But a social media account requires a certain amount of prestige before people start to really pay attention to it.
Think about it: businesses using social media isn’t exactly new; there are already millions of businesses using it. Let’s consider Facebook, for example. Your visibility and the amount of trust a user is going to have for your business is going to be much lower if you don’t already have a good amount of likes on your page. This is why businesses that are starting out often choose to buy Facebook likes.
The aesthetics that you bring across are going to have a big impact on consumer awareness. Your logo, the color schemes you use, the design of your website, the font you employ – the visual motifs you use all create a particular image in the brains of consumers.
Colors and images are powerful tools when it comes to committing things to memory and recalling them effectively later. This is why good businesses put so much focus on getting them right. Don’t make the mistake of underestimating design under the idea that it’s only superficial. While people do ultimately care most about the quality of your product, it’s possible for your brand design schemes to seem so unlikable or unprofessional that people become very wary about trying your service or product at all.