Brand Your Website For A Good Public Relations Strategy
A quality website is an essential part of a good public relations strategy. Media and press people should be able to read the latest news from your brand. They should also be able to take a look at your press page to see that you welcome media coverage. However, creating a great website isn’t always easy. Even if you keep it simple, a lot of work can go into making it stand out. You can use your site to show people press releases, link to your social media and make other moves to boost your PR and business image. But you need your website to speak for your brand, which requires some important steps.
Show Off Your PR Activity
Your PR activity is where so much of your brand’s personality can shine through. So it’s important to emphasise it on your website. Creating a press page is an excellent idea if you want to show off any important media attention. You can provide links and screenshots of publications where your brand has featured. You should also make sure your social media activity is linked up to your site. Social media is a great way to let your brand shine through. You can connect with customers and media in ways that suit your brand’s personality and tone of voice.
Most business people have done some writing of various kinds. Perhaps you have written press releases, funding applications, or blog articles. But there are many different types of writing, and you don’t necessarily have expertise in the right one. Having excellent content on your site is a brilliant way to promote your brand and pick up some media attention. It’s even better if you can share your site’s content elsewhere. However, sometimes you need SEO copywriting services to come to your rescue. They can ensure that your content reflects your brand but also gets the attention it deserves.
Use Brand-compliant Images
Images on your website can help to get a good public relations strategy in a number of ways. For example, you might use one on your press page as an “as seen in” image to highlight your media coverage. It’s a great way to emphasise the attention you have received and the legitimacy of your brand. When you create these images, it’s an excellent opportunity to let your brand shine through. You can use colours that work with your brand and the rest of your website. Sometimes, however, you might be using logos from other companies. You need to try and match your image to your brand, even when featuring the logos from other businesses.
Brand Your Call to Action
A call to action can be used for many things. One of the things they are great for is your opt-in to a newsletter, ebook series, or another PR strategy. Both the content you use and the call to action should reflect your brand. It’s important to make sure they are reflective of your content and services.
Making sure your website is well-branded can help your PR strategy. It creates a consistent image for your business.