How The Effective Use Of Facebook and of other Social Media Can Boost The Popularity Of Your Business
Most companies know by now that a presence online and on social media like Facebook or other platforms are important. They also know that maintaining that presence, and not dropping off the radar, is important. However, what is not quite so well know is how to actively use social media to benefit your business. More specifically, how to use it to boost your popularity. Here are some things to try out.
If you are new to social media or revamping your presence, run a competition. Make it super easy for people to enter. Simply liking a specific post, or sharing it on their own wall, is enough. What is important here is that they engage with you. It is also highly effective to make part of the entry condition to like your page. This means that they will get updates on new posts you make, and your future posts will appear on their timelines. Be sure you advertise the winner well- you don’t want consumers to think it was a scam.
You can also use social media for experiential marketing. By creating events to make a buzz about your new company or a new product, you are making your consumers feel more engaged and involved. This creates a bond between you and your consumers, in that they feel like they are truly involved. When they write comments, leave reviews or share with their friends, they feel like they are influencers. They feel that their opinion is valued and that they are implicit to the future of the company or product.
Once this bond is created, you will reap the benefits. Sites like Facebook show pages recently visited on users timelines. This means that once they have interacted with you once, they may be reminded of your presence again. If they like your company or product, they will also want to share it with friends. They will be proud of having found a new thing that they can involve their friends and followers in.
Another way get your brand talked about, and to boost your popularity, is polls. This is yet another way that consumers can feel like they are influencing you. Say your company designs bikes; make a poll about the colour of the next bike you are designing. Take your consumers on a journey. Just make sure you can follow through on whatever the poll suggests!
Next, consider what it is you are selling. Is there a specific part of the creation or manufacture of your product that is interesting to watch. Live streaming has taken sites like Facebook by storm recently. It basically consists of streaming live footage of something you think your consumers would like to watch. Run a chocolatier? Show footage of your master chocolatier making one of your products. Let consumers comment suggestions of where the design goes, so they feel involved.
Finally; giveaways. These are slightly different from competitions. Competitions may involve winning something aside from your product. A giveaway is the giveaway of your product specifically. A burger restaurant could give away 100 free vouchers for the first 100 people to comment on your post, for example.
Employing these different techniques, methods and tools will help to boost your presence in consumers minds. This, in turn, will boost your businesses or brands popularity.